Client: ISOBEL PERL Year: 2026
IN SHORT:
Ash & Thorne developed a full 360° rebrand for ISOBEL PERL, reimagining the label through an indulgent and sensual design direction that channels power, poise and timeless femininity. Drawing cues from luxury lifestyle and dark interiors, a sculptural monogram, refined serif wordmark and rich chocolate palette create an identity that feels heritage yet modern - confident, exclusive and self-assured.
Brand Strategy | Brand Positioning | Brand Narrative | Creative Direction | Visual Identity | Crest Design | Packaging | Brand World | Art Direction
Client: ISOBEL PERL Year: 2026
IN SHORT:
Ash & Thorne developed a full 360° rebrand for ISOBEL PERL, reimagining the label through an indulgent and sensual design direction that channels power, poise and timeless femininity. Drawing cues from luxury lifestyle and dark interiors, a sculptural monogram, refined serif wordmark and rich chocolate palette create an identity that feels heritage yet modern - confident, exclusive and self-assured.
Brand Strategy | Brand Positioning | Brand Narrative | Creative Direction | Visual Identity | Crest Design | Packaging | Brand World | Art Direction
Client: ISOBEL PERL Year: 2026
IN SHORT:
Ash & Thorne developed a full 360° rebrand for ISOBEL PERL, reimagining the label through an indulgent and sensual design direction that channels power, poise and timeless femininity. Drawing cues from luxury lifestyle and dark interiors, a sculptural monogram, refined serif wordmark and rich chocolate palette create an identity that feels heritage yet modern - confident, exclusive and self-assured.
Brand Strategy | Brand Positioning | Brand Narrative | Creative Direction | Visual Identity | Crest Design | Packaging | Brand World | Art Direction
